When the Golden Disk Award 2010 aired last 9th December, much debate came about as to the winners of the Disk Daesang Award and YEPP Popularity Award...
2010 Disk Daesang Award Winner: SNSD
2010 YEPP Popularity Award Winner: SNSD
2010 YEPP Popularity Award Winner: SNSD
And while Sones may say their girls deserved the win, another set of fans were left questioning the validity of said awards.
Since the introduction of SNSD, end of year award shows have started to be marred with politics and intrigues, such as 2008's GDA.
This year seems to have taken a turn for the worse as major awards were given to SNSD, while another group was left in the gutter and their fans in disbelief.
Let us start with the YEPP Popularity Award. It is clearly based on popularity votes which, according to the GDA website on the day of the actual award show, Shinee and Super Junior were comfortably leading the polls, and SNSD on a far third place.
However on the award night itself, the YEPP Popularity Award was given to Shinee and SNSD, with GDA's "excuse" of Suju already winning the Asia Popularity Award.
Therefore, the YEPP will go instead to the 3rd placer, never minding the 16% difference in scores.
A lamer "excuse" given by GDA was this year's supposed male/female category for the YEPP which, in all aspect, was NEVER mentioned in GDA' website.
Last year's YEPP Popularity Award winners were Shinee and Suju, ranking #1 and #2, respectively.
As for the Daesang Award, people from the music industry, as well as media, were seeing Suju as the top contender for the much anticipated Daesang Award, and if so, will be 2 years in a row. Their basis were Hanteo charts' end of year ranking (from 100101 up to 101208) and the popularity votes which Suju was leading over SNSD.
So imagine ELF's shock upon the announcement of this year's Daesang Award winner. You can clearly hear the crowd's stunned silence after the MC announced the winner as "So Nyu Shi Dae".:
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A lot of speculations have been given regarding the supposed ranking of GDA. They say the album sales were based, not just on the actual album alone, but also the repackaged versions. Which begs the question, what about the VersionB versions? While Suju has "Bonamana" and its repackaged version, SNSD had "Oh!" and a repackaged version, as well. SNSD's album sales for "Hoot" was not to be included as it was released AFTER the list of nominees were already selected.
Daesang 2010 Nominees
Kim Jong Kook
Album: Vol. 6 Eleventh Story
Title Track: “This Person”
DJ DOC
Album: Vol. 7 Taste for the Arts
Title Track: “I’m This Kind of Person”
Lucid Fall
Album: Vol. 4 Les Miserables
Title Track: “Mackerel”
Bobby Kim
Album: Vol. 3 Heart & Soul
Title Track: “Like A Man”
Vibe
Album: Vol. 4 Vibe In Praha
Title Track: “Come Back”
Verandah Project
Album: Vol. 1 Day Off
Title Track: “Bike Riding”
BoA
Album: Vol. 6 Hurricane Venus
Title Track: “Hurricane Venus”
SHINee
Album: Vol. 2 Lucifer
Title Track: “Lucifer”
Super Junior
Album: Vol. 4 Bonamana
Title Track: “Bonamana”
Supreme Team
Album: Vol.1 Supremier
Title Track: “Step Up”
SNSD
Album: Vol. 2 Oh!
Title Track: “Oh!”
Epik High
Album: Epik High / Epilogue
Title Track: “Run”
U-KISS
Album: Vol. 1 U-Kiss Only One Album
Title Track: “Bingeul Bingeul”
Younha
Album: Vol. 3 Part. B Growing Season
Title Track: “I Broke Up Today”
Lee Sung Hwan
Album: Vol. 10 Dreamizer
Title Track: “Perfect Memory”
Lee Juk
Album: Vol. 4 Love
TItle Track: “With You”
Taeyang
Album: Vol. 1 Solar
Title Track: “I Need A Girl”
2NE1
Album: Vol. 1 To Anyone
TItle Track: “Can’t Nobody”
T-ara
Album: Breaking Heart (Repackaged)
Title Track: “I Go Crazy Because of You”
K. Will
Albm: Vol. 2 Miss, Miss, Miss
Title Track: “Miss, Miss, Miss”
From a news article:
Number of albums sold:
SNSD's "Oh!" Album: 123,318
SNSD's "Oh!" Repackaged: 56,543
Super Junior's "Bonamana" version A: 131,946
Super Junior's "Bonamana" Repackaged: 45,412
Super Junior's "Bonamana" version B: 48,368
The numbers clearly show Super Junior leading the album sales. However, after the awards night, articles have also been going around that SNSD's album "Hoot" was included in the count. This would definitely overthrow Suju's album sales number, as "Hoot" was said to have sold 91,544 copies since its release late this year.
While this "new" GDA ruling regarding the album count has been vague to the point of ridiculous, the only "excuse" GDA apparently came up with is that since Suju won last year and since the difference in album sales between SNSD and Suju were small(?), judges decided to award the Daesang to SNSD... Apparently, Daesang is decided on 60% album sales, 20% popularity votes, and 20% on judges votes... really now?
So the big question is, how much did SME spend in making sure SNSD have center stage on this year's GDA?
Not saying that SNSD didn't do anything for their sales of "Oh!", but let's be honest, isn't this too obvious even for SNSD? Where are the covert planning and underhanded tactics that SM is so known for?
Album sales, popularity votes... everything has been tallied and added up... and it definitely showed who won.
One thing is for sure, though: SME is now being blatant on playing favorites.
Sources:
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